Peter Handy, CEO
Two decades ago, queries such as ‘How to make a pizza, ‘Directions from home to cinema hall,’ were asked to the person who knew the best about them. Today, these are among the millions of other queries searched over the internet and are answered by search engines in fractions of time. Interestingly, the internet is one of the most disruptive technologies the world has seen in the past two decades. It has significantly changed the lifestyle across the globe and also the way people interact with surroundings. On top of that, the advent of mobile technology and social media has drastically wedged the customer decision making. In this scenario, businesses today are not only challenged about maintaining the quality of their products and services but also with the question, ‘How to rank up better in internet searches?’ The better the rank is, more likely it will be clicked by the user. “Our expert analysts ensure that the technical attributes of the client’s website are optimized in order to make it more easily indexed by the search engines,” says Peter Handy, CEO, Advantix Marketing. Headquartered in Dallas, Texas, with offices in North Carolina and Southern California, Advantix is a digital marketing firm with expertise in Search Engine Optimization (SEO).
The SEO landscape is not just about the keywords anymore. Top search engines change their algorithms periodically to provide improved and relevant results to the users. These engines rank up websites that are rich in pertinent content and create value to its users. “We optimize the content and creative attributes of the client’s website in order for it to rank in qualified keyword searches,” explicates Handy. Advantix utilizes nuanced understanding of SEO elements and modifications both on- and off-site to constantly improve website ranks. Additionally, the firm performs A/B testing of calls to action, creates and tests forms to collect data that converts website visitors to customers.
We base our methods on solid marketing principles, adherence to best practices, and a commitment to constantly improve our campaigns in order to build our clients’ businesses
“We employ valid, tested, time-honored strategies,” adds Handy. "We base our methods on solid marketing principles, adherence to best practices, and a commitment to constantly improve our campaigns in order to build our clients’ businesses,” he says.
Perseverance is also an important aspect of SEO. Compared to other digital marketing strategies such as Pay Per Click (PPC), SEO is a long term investment. “There are a lot of things going on and sometimes it feels too complicated but in the end, it’s absolutely worth it,” exclaims Handy. Advantix executes persisting and well coordinated SEO strategies that optimize the website and to make it more easily located by search engines. “We work alongside our customers to foster growth and increase their return on investment (ROI), perpetually improving upon our past work to adapt to the digital world as it evolves,” adds handy.
In order to optimize its clients’ exposure and growth on the internet, Advantix implements software that actively monitors client’s website as part of SEO services. The firm has also developed strong relationships with the major search engines. The skills and expertise of the team were appreciated by Google and it has been selected as an All Star Partner for four years running. Based on Google’s internal performance matrices, this distinction is awarded to the top 5 percent of agencies worldwide.
The leadership at Advantix looks forward to expand in diverse industries. “There has been a lot of positive change at Advantix in the past year. Things are growing and we're adding exciting new product offerings,” exclaims Handy.