Jamie Hill, Owner, President & CEO
Beard Marketing Solutions has been making waves in the digital marketing landscape since its inception in 2010. But the real transformation of the firm occurred when Jamie Hill, a military veteran and a bachelor in business and marketing, acquired the company a few years later. Hill’s goal was to harbor an environment where military veterans could learn ins-and-outs of marketing business and work full-time and provide unparalleled digital marketing services to enterprises.
Having mastered the digital marketing business, Wisconsin-based Beard Marketing Solution's expert team specialize in providing reliable and strategic digital marketing services such as search engine optimization (SEO) for on-page and off-page, local SEO, and content marketing. Moreover, Beard Marketing Solutions focuses on paid advertisements owing to its increasing popularity among various local and small-sized businesses in Wisconsin.
Unlike other marketing service providers, Beard Marketing Solutions avoids dealings with third-party marketing agencies and leverages its in-house team of content marketers, brand experts, web designers, and SEO professionals to offer all of its digital marketing services. Having predominant services in-house allows the company to save significant revenue while improving trust and security with its clients.
As a part of its digital marketing offering, Beard Marketing Solutions leverages its partnership with Google to stay up-to-date with any SEO algorithm changes to incorporate them into clients’ website to rank higher under search engine results. But, the firm understands that SEO is not about optimizing websites for search engines, it is about improving the website for the users. In an endeavor to ensure less bounce rate, Beard Marketing Solutions follows on-page SEO strategies and adopts a holistic approach by including only relevant content on the website. “Within the on-page SEO techniques, we target specific keywords of a certain length and optimize metadata to guarantee a higher landing position for our clients’ website,” mentions Hill, the beard behind the brand.
Beard Marketing Solutions specializes in providing reliable and strategic digital marketing services such as search engine optimization (SEO) for on-page and off-page, local SEO, and content marketing
For the off-site SEO, Beard Marketing Solutions builds back links to its customers’ websites and also shares various online blog posts on social media platforms. Furthermore, as both the on-page and off-page SEO strategies are research-based, the firm generates and delivers regular SEO reports for national, local, and paid digital marketing to show the website ranking and other analytics information.
When it comes to the client onboarding process, Beard Marketing Solutions follows a fairly agnostic approach. The firm does not push a certain marketing service to its clients; rather it communicates with the customers to ensure they receive exactly what they need. “Be it incoming traffic measures, paid ads on the website, or any SEO strategy implementation, our unique onboarding approach enables clients to have a bird’s eye view of what we do,” explains Hill.
Since its establishment in 2008, Beard Marketing Solutions has carved out a niche for itself in the digital marketing landscape by catering to home improvement firms, lawyers, dentists, and other business agencies. In one of its client engagement, Beard Marketing Solutions partnered with a home improvement agency, which did not have a website and attracted zero traffic. For this client, Beard Marketing Solutions ran its website finance program under which the firm built a website and rented it to the client at monthly rates. After the website was deployed on the internet, the client witnessed a surge in its traffic from nothing to an average of thousands hits a day. Subsequently, Beard Marketing Solutions implemented SEO for the client, making it the number one ranked website for 95 percent of the keywords used.
Beard Marketing Solutions now aspires to stay updated with the ever-changing digital marketing landscape. The company has laid out a dynamic plan for the next few years and envisions partnering with 1000 to 5000 businesses. Another future initiative of Beard Marketing Solutions is to hire more veterans and help them get back on their feet financially.