Wayne Boesiger, Founder & President
To deliver promotional advertisements to the consumers, almost every company in the contemporary times depend upon digital marketing or internet advertising technology. Believing in the motto of “Reach, Response, and Return”, Tomorrow’s Online Marketing, popularly known as TOM helps shape businesses by increasing the ROI on their market investments with their highly scalable SEO services. TOM has re-invented the entire online advertising arena since their very inception into the market. They strive to ‘reach’ out to the targeted audience, get the right ‘response’ from the right people for the marketing efforts underwent, and finally emphasize on the ‘return’ on investment aspect. Their online advertising solutions comprises of an array of services, viz. SEO and SEM, PPC Management, Social Media Management, Lead Generation and Website building services. Wayne Boesiger, Founder and President, TOM says, “Instead of paying per click as many online marketing companies require their clients to do with PPC Management Company or Google AdWords, we pay for the online clicks and fees associated with Google AdWords and/or SEO.”
It is generally a difficult task for companies to map themselves on top of search engines. The complexity for client lies in choosing the most professional provider without drilling a hole in their pockets. The SEO approach is completely research-oriented and involves concentrating individually on customers’ problems to invent customer-specific solutions. The SEO packages are designed so as to deliver enhanced ranking for the clients which in turn implicates more traffic on the website, greater visibility and brand awareness, and better retention of existing clients. The AdWords specialists at TOM perform a detailed research on long-tail keywords and key phrases.
We take pride in our research in that we discover subtle differences in how phrases are typed in the search browser, which helps us in creating focused ad groups, ads, and content creation for the pages that we are driving visitors to
“We take pride in our research in that we discover subtle differences in how phrases are typed in the search browser, which helps us in creating focused ad groups, ads, and content creation for the pages that we are driving visitors to,” states Boesiger. To make this happen, they make use of Google Keyword Planner, other independent keyword research tools and Teamwork—an online project management system. TOM also provides Social Media Management services to their clients by integrating social media platforms like LinkedIn, Facebook, Twitter, Youtube, Google Plus, and Pinterest on the client’s website, as a part of their SEO activity.
TOM has helped a multitude of clients, starting from individual business practitioners and stretching upto large enterprises, providing them with efficient SEO solutions. One of their cases involve helping a chiropractor starting her business to mark her online presence and expand her reach. TOM performed extensive SEO work for her, helping her move past her competitors. It enabled her to dominate the relevant categories and keywords, helping her realize substantial profit in the upcoming months.
Future plans for TOM reflect on building systems that deliver leads, leveraging tools which complement Google Analytics. Improvements have been made to the Google Keywords Tool to give better data each month for search options. Also, continual refinements on mobile search make it more targeted and efficient at both local and national level.